Where Do We Go From Here? New Directions for the Active Adult Industry
Bill Feinberg
As seen in the Spring 2005 issue of "Seniors".

The Baby Boomer Generation is changing the rules and forcing builders to come up with a new vision for tomorrow's active adult communities.

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Marketing the Active Adult Lifestyle Community: A Look into the Future
William E. Becker
As seen in the Spring 2005 issue of "Seniors".

Cutting-edge marketing techniques to help you stay ahead of the competition.

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Merchandising Trends for Boomers Over 55: The Future Ain't What It Used to Be
Sheree Schimmer
As seen in the Spring 2005 issue of "Seniors".

Merchandisers will need to think outside the box to motivate the next generation of buyers to move.

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Where's A Nexer To Go? Part III
Bill Feinberg
As seen in the October 2004 issue of "Giants".

Nexer: What's going to bring them into the communites and the homes we build?

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Where's A Nexer To Go? Part II
Bill Feinberg
As seen in the August 2004 issue of "Giants".

Taking what we learned form the nexers as they shared their perspective of their future and how their housing fit into that, we developed a number of product ideas.

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Where's A Nexer To Go? Part I
Bill Feinberg
As seen in June 2004 issue of "Giants".

We set out to develop an understanding of nexer thinking.

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Planning For Success: The Value of Market Research
Bill Feinberg
As seen in the Fall 2003 issue of "Seniors".

Qualitative active adult studies offer insights for industry professionals.

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